Black Friday is the most crowded retail moment of the year. We needed a way to break through. So when we found out 2023 Walmart deals would be going live on Wednesdays we turned to a crew who had made that day of the week iconic for years, Mean Girls. The Walmart “On Wednesdays We Shop Deals” campaign rolled out with weekly episode drops for fan favorite characters leading up to Black Friday and Cyber Monday. Every choice from cast, to wardrobe, props, set design was crafted to stay true to the original IP.