For March Madness 2019 my partner and I created two of the six spots that ran on broadcast for Capital One during the tournament– Chuckmojis and Chuxedo. Check out the blooper reel for some of the behind the scenes moments and some press for one of the spots.

GCD- Travis Parr

Copywriter- Kelly Foreman

Chuckmojis

Chuxedo

March Madness Bloopers

Charles Barkley and the Chuxedo on The Late Show with Stephen Colbert


In addition to the broadcast work, my partner and I were the creative leads across the social, OOH and digital pieces for the entire integrated March Madness campaign. Together with the teams, we created a body of work that was really celebratory of the March Madness season and the fans –all directed by Spike Lee.

For example, across social platforms we ran special content every time an upset happened.

Spike’s Upset - Chuxedo

Chuck’s Upset-Final Fourgasbord

Chuck’s Upset-Bracket Buddies

We created a sticker pack on GIPHY that allowed fans to make their own content throughout the season and express all the emotions they were feeling throughout the tournament.

2019_03_17_Capital One_MM _Chuck_Happy_Sticker gif.gif
2019_03_17_Capital One_MM _Chuck_Frustated_Sticker gif.gif
2019_03_17_Capital One_MM_Upset_Sticker gif.gif
2019_03_17_Capital One_MM_Chuck_Cinderella_Sticker gif.gif
2019_03_17_Capital One_MM_Chuck_Heart_Eyes_Sticker gif.gif
2019_03_17_Capital One_MM_Chuck_Thinking_Sticker gif.gif
2019_03_17_Capital One_MM _Chuck_Wink_Sticker gif.gif

We brought the Final Fourgasbord to life for fans in a new way creating a 360 experience of Chef Charles Broccoli’s creation all narrated by one of the most iconic voices of the tournament–Jim Nantz.