For March Madness 2019 my partner and I created two of the six spots that ran on broadcast for Capital One during the tournament– Chuckmojis and Chuxedo. The entire shoot with Spike Lee, Samuel L. Jackson and Charles Barkley was incredible. Check out the blooper reel for some of the behind the scenes moments and some press for one of the spots.
GCD- Travis Parr
Copywriter- Kelly Foreman
In addition to the broadcast work, my partner and I were the creative leads across the social, OOH and digital pieces for the entire integrated March Madness campaign. Together with the teams, we created a body of work that was really celebratory of the March Madness season and the fans –all directed by Spike Lee.
For example, across social platforms we ran special content every time an upset happened.
We created a sticker pack on GIPHY that allowed fans to make their own content throughout the season and express all the emotions they were feeling throughout the tournament.
We brought the Final Fourgasbord to life for fans in a new way creating a 360 experience of Chef Charles Broccoli’s creation all narrated by one of the most iconic voices of the tournament–Jim Nantz.