Receiving the perfect gift is a feeling everyone can relate to—from Lorelai Gilmore to Nina Mosley. Our 2024 holiday campaign with Walmart revisited beloved characters from Gilmore Girls, SpongeBob, Crazy Rich Asians, and Love Jones to explore the magic that happens when you give the gifts that show you get them. 👀🎁✨

The campaign launched with a 60 second anthem directed by Alexander Payne and each IP spot was directed by Paul Briganti. We were very careful to craft each spot with the fans in mind and they loved them. The Gilmore Girls fans in particular went wild– buying all the Walmart clothes from the spot, searching for Easter eggs and shared their excitement on social. Press below.

CLICK THRU GALLERY BELOW

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