Today’s generation of kids is not sitting down like their parents did with a bowl of cereal for Saturday Morning Cartoons. They are streaming content, playing games and it’s harder than ever for a brand with a mascot to be relevant. For the first time ever, we gave kids a way to literally follow their nose with Toucan Sam through a playable adventure on Roblox. Launching with Red we created an immersive and rich metaverse experience for every color loop.

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